It started in 2018 with PBE Media. What I do has not really changed since: get inside an industry, learn how it actually works, then put software where it breaks.
With Rise Spa I stood in the middle of a wellness operation — we have hosted more than 50,000 guests. Spa Otomasyon came out of that operation's own needs: one platform running a spa business end to end, from scheduling and ESP32-based IoT session tracking to POS and multi-currency finance.
At Synthact I make AI production genuinely usable for brands. At Eczane Kontrol I make reimbursement-deduction risk visible to a pharmacist before the prescription is ever dispensed. At İHK Holding I led project development across six sectors for a year and four months.